WEEK 2

Business Objective: To Introduce the Images of Me Brand.

Goals:
*Discuss and promote my brand
*Get people to love the brand
*Develop a user-friendly girl-centered website
*Integrate the social medias like facebook and Twitter into my website.

Key performance indicators (KPI's): My plan will use a count metric, that will count the clicks to impression.

Target: My target KPI is 500 visitors a day.

A successful media campaign involves the following:
Reach - Make sure the campaign is reaching enough people to be effective.

Relevance - Make sure the campaign meets the objective and goals of your company.

Influence - Make sure the campaign has the ability to engage people, so will want to share information.

Authority - Make sure your campaign does not lose your viewers trust.
Engagement - Make sure viewers are engaged in your campaign.