Week 3 Channel Selection

Selected Channels:
Based on our objective and goals we have chosen to use the following 3 channels for our digital media campaign:
Email Marketing - we chose this channel because it is reliable and most effective.
Viral Marketing - we chose this channel because its known to bring brand awareness to pre-existing social networks, by creating viral messages to individuals with high social networking potential.
Display Advertisement- we chose this channel because its another avenue to bring awarness to our brand with current information on different websites.

We chose not to use SEO and Paid search/pay to click advertisement; based our research these were the two most expensive channels and because we don't actually sell a service or product on our site we dont believe it would be as beneficial as the other channels.

Images of Me, is a small company so our budget for digital marketing is not very big. We will use approximately $5,000. for our digital media campaign.

50% of our budget will be spent on email marketing
30% of our budget will be spent on viral marketing
20% if our budget will be spent on display advertising

The campaign will last approximately 6 months.